Make a Difference Monday: Plunging into the Photography World

I’ve been receiving a number of emails and phone calls lately from photography lovers looking for some advice as they venture into the world of “Business Owner.” So, I felt a blog entry was appropriate.  I distinctly remember where I was standing in my kitchen when I knew it was time to make “the leap.” The leap into what is now, officially, Tiffany Wayne Photography. Owning a photography business has been a goal of mine for many, many years. I’ve worked in the photo industry in both New York City and Los Angeles–but, ultimately the end goal was owning my own business. Finally in February 2010 I turned that goal into a reality. Owning a photography business can be very intimidating. Sometimes I wonder what I will think when I look back at the beginning of my journey. Will I laugh and think, “Wow, I had no clue,” or “I can’t believe I did that!” Chances are I’ll probably think both. But, that’s okay because those mistakes help build my foundation.  I am a true believer that when you dedicate 100% of your heart, mind, and soul you can accomplish anything.  When I first began to brainstorm topics to share with you, I thought of several different things: shooting tips, how to make your subjects feel comfortable, achieving your desired image etc…  Those topics were good, but I kept finding myself returning to the basics. How I got started.  I don’t claim to be an expert or someone who “knows-it-all.” But what I’ve learned so far is worth sharing…

-Don’t compare yourself to others. Stay true to you and focus on the goals you wish to accomplish.

-Utilize your connections. Reach out to the community-get noticed! You can’t wish clients to appear, you have to go get them! Remember, your job is sales your career is photography.

-Personal work. What made you get involved in photography? Chances are you were inspired. Don’t limit yourself to only shooting what you’re hired to do. Personal projects are great for your portfolio and a good way to stay inspired. Have a creative block? Shoot a subject with a 85mm/f 1.8 lens in a very small space (8’x8’ max) with only available light, no tripod. That will surely get your wheels turning!

-Seminars. Anytime you get the chance, check out other photographers. You will always learn something.

-There will always be someone better than you and someone worse than you.

-Media. Press releases, shoot submissions-do it all!

-Stay active on social media sites. Free marketing. End of story.

-Coffee/lunch/dinner/drinks- Reach out to other professionals in your industry.  Ask questions, get to know them. They are your colleagues!

-Appearance. I know it’s a casual industry, but you are representing yourself…even in the grocery store. Present yourself in a professional manner.

-Listen to your clients. They are the reason you’re in business. You have two ears and one mouth for a reason.

-Smuckers. Yes, the jelly. Every jar contains two ounces more than what is on their label. The translation: Under promise over deliver.

-Hand written thank you notes mean so much more than an email. Thank your clients for their business. Let them know how much you value them!

-Most importantly, push yourself.  There are no limits to what you can achieve.

I hope this little instruction manual was helpful. I am eager to learn more and I’m excited about the journey that lies ahead. Don’t forget, stay true to you and the rest will fall perfectly in place. Now…go take that leap of faith! Sending my best and blessings to all!